HOW DO MICRO-TARGETING POLITICAL CAMPAIGNS WORK?

1. Politicians learn about you (often helped by Artificial Intelligence).
2. Politicians create customized campaigns.
3. The campaigns resonates with you. You feel understood!
4. Surrounded by similar messages, your opinions become more firm.
5. You vote for these politicians.

What would happen if politicians obtain many data about you?

Click on the bullets. You can choose multiple bullets.

Those targeted messages would limit your perspective and reflectivity.

Please watch this illustration for 30 seconds.